Polityka prywatności
Who does process the data?

The processor of the data is AdFusion Sp. z o.o., seated in Warsaw, 75c Ostrobramska St.

What kind of data is being processed?

The data we process are the data associated with your online ID, related to applications installed on your devices. Those ID identifiers can be assigned to you by third parties ad serving systems, in such a case, we call them “third party IDs”.

These data concern your activity on the websites and the interaction with the ads displayed to you, e.g. the number of views, time spent on the website monitored by us, technical data of the device used by you (screen resolution, operating system) or a piece of IP number. If you installed our application Mobile Panel, you are informed about all detail through specific privacy policy.

What is the purpose of collecting the data about my activity on the internet?

The information on your activity on the internet is collected for statistical purposes. We provide our Clients with the statistics and we do not share with them any information about you.

We monitor ads on some of the websites. The information about ads emissions and your interaction with them might be used for adjusting the content displayed by you to your needs. In this case, the data is processed for marketing purposes. You can express your consent when you use applications, or you browse websites where we use our identifiers.

When we use third party IDs, the data is processed for marketing purposes defined by those parties. You can express your consent when you use applications or you browse websites where those third parties use their ad-serving techniques.

What is the legal base for processing the data?

The legal base for processing the data is the consent to processing the data associated with cookie ID, expressed in accordance with the binding law.

Who are the data sent to and shared with?

We might share data with other entities that adjust the advertising, e.g. about your previous visits, however we shall not share with them the data collected for other purposes. We might share the data with our Clients, but we can do it exclusively upon your consent which is given by you to the Client. Then, our Client specifies the purposes and means of using the data provided to him – but always according to the scope you’ve consented to.

If you consent to the processing of your data for marketing purposes both for our Client and for us, it means that we may share your data with this Client. Below is a list of our clients with whom we may share data under the above condition:


Your data might be also shared with supervisory authorities for their request, for verifying the operations on processing the data.

Are my data transferred outside the EU?

The data collected by us is not passed outside the EU. Your data is used for the preparation of statistical reports. These data do not comprise personal data. Then, the data in the form of statistical data might be transferred outside the EU.

When it comes to the data collected by third parties (in particular by Google LLC), the transfer of such data is governed by their privacy policies.

For how long are the data stored?

Full sets of data are stored for a period of 12 months from the moment of ending data processing agreements with our Clients unless agreements with suppliers provide otherwise.

When it comes to the data collected by third parties (in particular by Google LLC), the data retention of such data is governed by their privacy policies.

What are my rights?

Respecting your personal rights, we support data protection according to the binding law regulations. You have the right to:

  • transfer the data (to change the data controller)
  • removal of the data which concern you (right to be forgotten)
  • correcting the data
  • restriction of the data processing
  • obtaining the information on the data that concern you, including the access to them;
  • lodging the objection against processing the data and in connection with automated decision-making (profiling)

In order to exercise these rights, please, contact us using the following email: tomasz.kakol@adfusion.pl

Do I have to share my data?

You don’t have to share your data. You can block cookie adjustment either in the browser or you can exercise your rights (described above). Such a situation should cause you will be receiving information or ads which might not be interesting and important to you.

Are my interests or other information about me predicted on the basis of these data?

Your data might be used also in the automated way, for the purposes of analysis or predictions of your interests and the information, such as shopping preferences.

How can I contact you on the issues connected with processing my data?

Any questions and doubts within the scope of data processing might be sent to our e-mail address: tomasz.kakol@adfusion.pl. If you think that we act against these rules or if you have any questions concerning them, contact us please at the address above.

You can apply with formal complaint as well, to the personal data protection authority dedicated to the protection of these kind of data.

Skontaktuj się z nami
+48 794 001 331
Ad Fusion Sp. z o.o.
Ul. Ostrobramska 75C
04-175 Warszawa
NIP: 113 288 38 82