Traffic quality and AI are shaping the future of programmatic advertising, according to the latest report, "Programmatic: New Opportunities", prepared by AdFusion under the honorary patronage of IAB Poland.

Around 80% of users who install a mobile app as a result of advertising campaigns uninstall it within just 90 days. From a financial perspective, this means that only one in five invested pounds generates a return. These figures highlight the importance of a well-thought-out approach to mobile app promotion.

The latest research conducted by a team of scientists from SWPS University, in collaboration with the creators of the programmatic platform AdFusion, is opening new doors for the advertising industry by highlighting the benefits of tailoring ads to individual personality traits.

AdFusion agency provides free promotion for socially significant initiatives through itsproprietary project, AdFusion Charity, reaching two million recipients with campaigns for Rak’n’Roll, the Empowering Children Foundation, the Paluch Animal Shelter, and the Childbirth with Dignity Foundation.

A new player has entered the programmatic advertising market. AdFusion is an innovative andflexible DSP platform that leverages programmatic technology and artificial intelligence. It isalready used by leading media agencies, including Wavemaker, GroupM, EssenceMediacom, Reprice, and Mindshare.