Platform for new opportunities
AdFusion is a programmatic agency redefining the approach to media buying. We have developed a proprietary AI-driven DSP platform that ensures high-quality traffic acquisition, precise targeting, and effective protection against ad fraud.
Why us?
Every client is unique to us
As a young, dynamic team, we offer a personalised approach to every client. We listen, advise, and tailor our services to meet individual needs.
We are not afraid of challenges
With innovative solutions, we can meet any KPI – whether it is high-quality traffic, lead generation, or app promotion.
Growing without limits
We started as a startup, and today we are a recognised player in the Polish market. Now, we are expanding across Europe – and beyond.
Key Products
Video
A seamless blend of display and video – serve a video ad followed by an engaging Rich Media creative
Pay only for completed views
A dynamic and interactive way to immerse users in your brand’s world
Store Visits
Measure whether users who viewed your ad visited a store or attended an event
Detailed reporting on potential customers and event attendees
Retargeting to re-engage these high-intent users
#storevisits
KPI: Attracting people to the client’s stores
FORM:
- Using dynamic and precise geotargeting
- Collecting unique user’s data
EFFECT: Every 50th person who saw our ad visited the client’s location.
#ASO
KPI: Increasing the popularity of the client's mobile application
FORM:
- Audit of mobile app
- Preparation of strategy
- Changing the appearance of app
- Optimization of keyword
EFFECT: Thanks to our optimization, the Client’s app "jumped" over 400 positions in various rankings.
#traffic
KPI: Provide high quality traffic (min. 15 second spent on LP)
FORM:
- Using machine learning models
EFFECT: Every 2-3 clicks resulted in a session (defined as several seconds on the Client’s website). We’re better than Google 😊
#charity
KPI: Promotion of charity events / initiative
FORM:
- Using advance technology to reach people who interacted with ad promoting charity events
- Emission of every ad format: static banners, video and rich media
EFFECT: In 2024, we reached 2 million Poles with our charity campaings
Choose your way of working
We offer both self-service and managed-service models – run your campaigns independently or with our expert support.
Transparent pricing
Our pricing is clear and straightforward – no extra charges for targeting, geo-targeting, or frequency capping.
Engaging Rich Media creatives
We design interactive Rich Media creatives as part of your campaign, refining them to maximise engagement like never before.
Brand safety you can trust
We leverage cutting-edge Brand Safety tools (DoubleVerify, Pixelate) and Ad Fraud Protection (TMT, GeoEdge) to safeguard your brand across all placements.
AI-powered performance
Our AI and machine learning technology delivers precise bidding and real-time optimisation to maximise performance.
Global reach
We have the capability to deliver campaigns in any market worldwide.
What do our clients say about us?
Working with AdFusion is a pleasure – innovative approach, great ideas, and, most importantly, measurable results. Thanks to their digital strategy, our campaigns delivered outstanding performance.
Karol Kilon
Digital Trading Director
MediaBrands
The AdFusion team combines creativity with top-level analytics. They are a partner who not only runs campaigns but continuously optimises them to achieve even better results.
Tomasz Perkowski
Digital Investments Director
MullenLowe
In the world of online advertising, numbers matter – and these speak for themselves. The AdFusion team helped us nearly double our key metrics and significantly improve the quality of traffic to our client's website.
Adam Matwijczyk
Head of Performance
Digital Resolution
02.12.2024
AdFusion: The programmatic market has matured and urgently needs innovation
According to AdFusion’s latest report, "Programmatic: New Opportunities", advertising budgets for programmatic will continue to grow, but the market remains cautiously optimistic. To truly take off, programmatic needs AI, emphasises Tomasz Kąkol, COO of AdFusion, adding that underinvestment in technology remains the industry’s biggest challenge.
29.10.2024
AdFusion examines the programmatic market in Poland
Traffic quality and AI are shaping the future of programmatic advertising, according to the latest report, "Programmatic: New Opportunities", prepared by AdFusion under the honorary patronage of IAB Poland.
28.10.2024
Mobile app promotion
Around 80% of users who install a mobile app as a result of advertising campaigns uninstall it within just 90 days. From a financial perspective, this means that only one in five invested pounds generates a return. These figures highlight the importance of a well-thought-out approach to mobile app promotion.
Make an appointment
Warsaw, HQ
AdFusion sp. z o.o.
ul. Ostrobramska 75C
04-175 Warsaw
NIP: 113 288 38 82
Contact
phone number: +48 794 001 331
e-mail: tomasz.kakol@adfusion.pl
